Genre - The classification of any media text into a category or type.
Ideology - A system of beliefs/values, which can be identified in media products.
Target Audience- the people who are intended to read or watch or play or listen to it.
Stereotype- An implied or inferred audience, that the producers of media texts have a 'typical' audience member in mind when they start to create it.
Colloqial language- Language used that is the same as the target audience.
Mast Head- A graphic image or title at the top of the product.
Denotation- What you can see.
Connotation- The message behind what you can see.
Close up camera shot- Focuses on the person or character we are looking at's face.
Mid Shot- Still focuses on the person or character we are looking at, but we see what they are wearing as well as their face.
Graphology- The style of writing (font).
Puffs and Pugs- Small sections of the page, usually in bright coloured bubbles or cirles to get across an important piece of information to the reader.
Pullquote- This is a quote taken from an interview or discussion that is placed onto the product.
Cover lines : Information about major articles given on the front page of a magazine.
Left Side Third- The page is split into three vertically, and the left is always the busiest. This is because if magazines are staked the left is all buyers can see.
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