IPC magazines have been running since the early 1800's. The first newspaper ever produced by the company was called 'The field', this become Europe's largest newspaper, it had 24 pages. In the 1900's IPC continued producing 'The Field', but also produced several more magazines such as Woman's Weekly, Ideal Home, Woman's Own, TV Times, Rugby World, and Whats on TV. Some of these magazines are still running today. In the year 2000, IPC magazines changed there names to IPC media to go hand in hand with a strategy based on being a brand centric business. IPC media continues to make magazines, and in 2007 it makes well known girls fashion magazine ‘Look’. In 2010 they opened a gaming site called Mousebreaker.
Current Publishing;
IPC media are currently publishing around 60 magazines. They have a very wide variety varying from lifestyle, to men's, to women's magazines. Here are a few examples of the different types of magazines they sell and examples of titles;
- Women's - Woman's Own, Marie- claire.
- Men's - Rugby World, Wallpaper*.
- House and home - Living ect, Beautiful kitchens.
- Sports - Golf, World soccer.
- TV+Music - NME, TV times.
- Country - Country life, The field.
- Boating - Yachting world, Boat owner.
- Hobbies and leisure - Fitness, What digital camera.
- Fashion - Now, Look.
As of January 2010 IPC media was organised around 3 audience groups; men, mass market women and up market women.
IPC inspire will be the mens division. This will include magazines based on Lesuire persuits, men's lifestyle and music brands all directed by Paul Williams.
IPC connect will be the mass market women's division. This will include magazines based on woman's weeklys, good to know networks, and TV entertainment, all directed by Fiona Dent.
IPC southbank will be the up market division. This will include magazines based on fashion, beauty and home interest brands, all directed by Jackie Newcombe.
New about the company.
October 7th - Matthew Gerry is hired as IPC inspire's digital strategy director.
October 6th- L'oreal Luxury haved partnered with Marie-Claire and In style magazine to promote Armarni code.
October 4th - Living ect appointed Dina Kouella as creative director.
What types of magazine and target audiences has IPC been associated with over the years?
IPC have been associated with a huge variety of magazines and target audiences. There main types of magazines are music, fashion, sports, and TV magazines. While there main target audience's for these magazines are Men, Mass market women, and Up market women.
Why might IPC be an appropriate publisher for a new music magazine?
IPC media already run a few of there own music magazines such as NME, uncut and hi-fi news. By already running this magazine, they have an existing target audience so they know exactly what they expect from the magazines. This gives them an easy group to target if producing a new magazine.
What sorts of genres of music/types of magazines might they be likely to publish?
The music magazines they already produce are based on modern/popular music genres and rock. This makes it likely for them to produce another magazine simular as they already have a strong target audience who would buy the magazine. Although, they may look at other genres like country and/or hip hop because they want to make a magazine aimed for an entirely new audience.
Why might alternative publishers like Bauer be appropriate?
Bauers price range is a lot lower that IPC, therefor this will attract an audience who may not have the money to purchase glossy expensive magazines. Also, Bauer sells real life magazines based on music, film or puzzle magazines, unlike IPC which is more lifestyle, sports and fashion. Bauer produce more well known magazines to young people, and they are the main target audience for most magazines.
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